Sayles JN, Pettifor A, et al. Factors associated with self-efficacy for condom use and sexual negotiation among South African youth. J Acquir Immune Defic Syndr 2006 Aug 31[Epub ahead of print]
Sayles and colleagues assessed factors associated with high self-efficacy for sexual negotiation and condom use in a sample of South African youth. They used the Reproductive Health and HIV Research Unit National Youth Survey which examined a nationally representative sample of 7409 sexually active South African youth aged 15 to 24 years. Among female respondents (n = 3890), factors associated with high self-efficacy in the adjusted model were knowing how to avoid HIV (OR 2.30, 95% CI 1.05-5.00), having spoken with someone other than a parent or guardian about HIV (OR 1.46, 95% CI 1.01-2.10), and having life goals (OR 1.28, 95% CI 1.10-1.48). Not using condoms during their first sexual encounter (OR 0.61, 95% CI 0.50-0.76), a history of unwanted sex (OR 0.66, 95% CI 0.51-0.86), and believing that condom use implies distrust in one's partner (OR 0.57, 95% CI 0.51-0.86) were factors associated with low self-efficacy among female respondents. Male respondents (n = 3519) with high self-efficacy were more likely to take HIV seriously (OR 4.03, 95% CI 1.55-10.52), to believe they are not at risk for HIV (OR 1.38, 95% CI 1.12-1.70), to report that getting condoms is easy (OR 1.85, 95% CI 1.23-2.77), and to have life goals (OR 1.30, 95% CI 1.10-1.54). Not using condoms during their first sexual experience (OR 0.51, 95% CI 0.39-0.67), a history of having unwanted sex (OR 0.47, 95% CI 0.34-0.64), believing condom use is a sign of not trusting one's partner (OR 0.63, 95% CI 0.46-0.87), and refusing to be friends with HIV-infected persons (OR 0.52, 95% CI 0.32-0.85) were factors associated with low self-efficacy among male respondents in the fully adjusted model. In conclusion, the authors used the social cognitive model to identify factors associated with self-efficacy for condom use and sexual negotiation. Many of these factors are modifiable and suggest potential ways to improve self-efficacy and reduce HIV sexual risk behaviour in South African youth.
Editors note: Having life goals was associated with high self-efficacy for sexual negotiation and condom use for both sexes – building on this could very well make condoms more attractive - as in ‘get a life, use a condom’.
Bertrand JT, Anhang R. The effectiveness of mass media in changing HIV-related behaviour among young people in developing countries. World Health Organ Tech Rep Ser 2006;938:205-41. Bertrand and colleagues reviewed the strength of the evidence for the effects of three types of mass media interventions (radio only, radio with supporting media, or radio and television with supporting media) on HIV-related behaviour among young people in low- and middle-income countries and assessed whether these interventions reach the threshold of evidence needed to recommend widespread implementation. The authors conducted a systematic review of studies that evaluated mass media interventions and were published or released between 1990 and 2004. Studies were included if they evaluated a mass media campaign that had the main objective of providing information about HIV or sexual health. To be eligible for inclusion studies had to use a pre-intervention versus post-intervention design or an intervention versus control design or analyse cross-sectional data comparing those who had been exposed to the campaign with those who had not been exposed. Studies also had to comprehensively report quantitative data for most outcomes. Of the 15 programmes identified, 11 were from Africa, 2 from Latin America, 1 from Asia, and 1 from multiple countries. One programme used radio only, 6 used radio with supporting media, and 8 others used television and radio with supporting media. The data support the effectiveness of mass media interventions to increase the knowledge of HIV transmission, to improve self-efficacy in condom use, to influence some social norms, to increase the amount of interpersonal communication, to increase condom use and to boost awareness of health providers. Fewer significant effects were found for improving self-efficacy in terms of abstinence, delaying the age of first sexual experience or decreasing the number of sexual partners. The authors conclude that mass media programmes can influence HIV-related outcomes among young people, although not on every variable or in every campaign. Campaigns that include television require the highest threshold of evidence, yet they also yield the strongest evidence of effects. This suggests that comprehensive mass media programmes are valuable.
Editors’ note: Figuring out what mass media can and cannot achieve in specific contexts is important. Decision-makers often like the visibility of mass media campaigns but the effects may not be all they envisage.